I was always curious about how digital marketing works though I had a base knowledge about what it is. It hasn’t been a long time since I’ve joined the advanced digital marketing course from upgrad but the course content is so extensive that I’ve learned so much in such a short time. From basics and fundamentals of marketing to metrics and now to my surprise i got to learn how to build a whole website which was an ad on from the course.
To be frank My new assignment on blog creation gave me anxiety cause i had little to no knowledge about website creation but the after attending the classes from my mentors, i got step by step guidance and recorded lectures for future reference which made it a lot easier to make my Tea blog.
First, I searched for my topics “unexplored teas of India” on google trends and found out the search for teas was 100 percent and rare teas had lesser competition. Then I implemented my knowledge by upgrad in a step-by-step manner.
In today’s world, being noticed online is crucial, even for niche interests like tea blogging. With countless blogs asking for attention, standing out can be tough. That’s where Upgrad’s digital marketing strategies came in handy, as a solo blogger, I used Upgrad’s digital marketing course to help me understand the basics and key factors for making blog.
Its important to understand your target audience. Who are they? What are their preferences, interests, and behaviours? Tea blogging attracts all sorts of people, from tea fans to health conscious people, food lovers and those who want to learn more about tea. They’re interested in everything from where tea comes from to how it benefits health, its use in cooking, its cultural importance, and how to brew it just right.
By knowing what their readers like, we can write interesting posts that make their tea journey even more enjoyable and bring everyone together in the tea community. Upgrad taught me the significance of audience analysis, which helped me tailor my content to resonate with my audience.
Content is king in the digital world, and creating high-quality, engaging content is key to attracting and retaining readers. Upgrad course taught me content creation and optimization, taught me how to gather compelling blog posts, videos, and social media content that can captivate the audience. With this knowledge, I started my research on “unexplored teas of India” and why they are lesser known and gathered information and captivating media for my blog.
Lessons on how to use SEO techniques to improve my blog’s visibility in search engine results, driving organic traffic to my site ,helped my put important keywords to optimize my site for more visibility. Use of tools like Google Analytics to see how many people are visiting my blog and what they’re doing there. This way, i can see what’s working and what needs to change. Google tends to search for trending topics and many such tools which helps in understanding the process behind running a successful blog.
Social media is a big deal these days. Upgrad showed me how to use platforms like Instagram, Facebook, and Twitter to get more people to check out my blog. learned how to post cool stuff, talk to my followers, and get them to visit my blog. Sending emails to my readers is a great way to keep them coming back to my blog.
I learned how to write emails that people want to read, also learned how to send them at the right times and to the right people. Though I was taught social media marketing and email marketing ive yet to use these for my blog as its relevantly new to me and I still have loads to implement and learn for successful blogging.
To sum up, With Upgrad’s easy digital marketing tips, I made my first tea blog on “unexplored teas of India” . Remember to know your readers, make awesome content, use social media, send emails, and keep track of your progress. With a little practice, things get better until you become good at it. Though I’ve just started with my blog but ill keep in mind to implement all these teachings to become more digitally apt.
In 1780, Robert Kyd did the experiments with tea cultivation in India with seeds from a consignment stated to have arrived from China. A few decades later, Mr. Robert Bruce discovered tea plants growing wild in Upper Brahmaputra Valley. In May 1823, the first Indian tea from Assam was sent to England for public sale.
When tea traveled to Europe, it was mainly traded by the Dutch through the port of Amoy where the Amoy word te was pronounced as tay. The Dutch changed it to thee which became known as tea or tee in English, the in French, thee in German and te in Italian, Spanish, Hungarian!
The name “chai” is the Hindi word for “tea,” which was derived from “cha,” the Chinese word for “tea.” The term chai means a mix of spices steeped into a tea-like beverage.
